After choosing a concept, teams were asked to vertically and laterally explore their ideas and to begin "building out" the functionality of their product. At this time, teams conducted more focused research about the projectŒs audience and product category.

Students were asked to build scenarios and functionality diagrams to develop a clear idea of what their product would do. Where possible, a problem statement -the "why"- was stressed, so that teams could focus on why they might choose to develop one specific aspect of a product over another.