After choosing a concept, teams were asked to vertically and
laterally explore their ideas and to begin "building
out" the functionality of their product. At this time,
teams conducted more focused research about the projects
audience and product category.
Students were asked to build scenarios and functionality
diagrams to develop a clear idea of what their product would
do. Where possible, a problem statement -the "why"-
was stressed, so that teams could focus on why they might
choose to develop one specific aspect of a product over another.