Critiques were used to communicate concepts and usage scenarios. Building from the statements of opportunities, the teams continued brainstorming.

To maintain productivity, teams were asked to generate a certain number of sketches per week. The goal was to develop three concepts and select one for further refinement.

Teams were also asked to develop a problem statement, which would serve as a point of reference during key decision-making points in the project.

This phase of the project was characterized by iterative client feedback, and culminated in a critique focused on clearly communicating design concepts sketches, quick scenarios and descriptive text.